Equipment Consignment in Alberta, Without the Auction-Day Gamble
Consign your machine with IronHerd and we handle the valuation, photos, buyer calls and paperwork for a fee that starts at 10% of the sale price and is agreed with you up front. It stays on your lot or ours while we market it to buyers across Alberta and Western Canada. We agree on the asking price with you before anything is listed.
What You Get When You Consign Equipment With Us
At auction, your machine goes for whatever the bidders pay that morning. With us it's listed at a price you've agreed to, and we do the selling work in between.
An Honest Market Valuation
We tell you what your machine should sell for, based on what similar units bring.
Learn MorePhotos, Video and Walkaround
We shoot professional photos, video and a walkaround so buyers see it properly.
Learn MoreScreening and Negotiation
We screen the calls and negotiate the deal, so you hear only from serious buyers.
Learn MorePaperwork Through to Payout
We coordinate the paperwork and the handover until the sale closes and you're paid.
Learn MoreHow Equipment Consignment Works
From the first photos to payout, you deal with one local team. Most consignors start with a phone call and a few pictures.
Send Details and Photos
Tell us the year, make, model and hours, then upload a few clear photos.
Agree on the Price
We give you a market valuation, and we set the asking price together.
List and Market It
We photograph, film and list your machine for buyers in Western Canada.
Sell and Get Paid
We screen buyers, close the deal, do the paperwork and pay you out.
Consignment Fee: Starting at 10% of the Sale Price
Our fee starts at 10% of the price your machine sells for, and we agree on it with you before anything is listed. Here's what the consignment package includes.
- Market valuation of your machine
- Professional photos, video and walkaround
- Buyer screening and negotiation
- Paperwork and transaction coordination
- Machine kept on your lot or ours
Why Equipment Owners Consign With IronHerd
We know what a machine is worth because we've spent years running and fixing them. When a buyer calls about yours, we answer fast and can talk about it like a mechanic.
A Fair, Public Fee
Fees start at 10% of the sale price, and we agree on yours before you sign.
A Dealer Who Knows It
We're local to Red Deer, we answer fast, and we know machines from the shop side.
Used Equipment on Our Yard Right Now
A few of the machines on our Red Deer yard today. Each card shows the hours and the price in CAD, and every unit comes with an IronHerd Report.
What Our Customers Say About Dealing With Us
Equipment Consignment Questions, Answered
What sellers ask before they consign. Call us if your question isn't here.
Our consignment fee starts at 10% of the sale price, and we publish that so you can compare before you call. It covers the valuation, photos and video, buyer screening, negotiation and paperwork. We agree on the exact percentage with you, in writing, before your machine is listed.
That's your call. It can stay on your own lot, or you can bring it to our yard on Clearview Drive in Red Deer. Keeping it at home makes sense if it's hard to move or you're still using it. We'll talk through which option gets it in front of more buyers.
It depends on the machine, the asking price and the season. Machines priced close to what the market is paying sell faster, which is why we start with an honest valuation. We'll give you our read on demand for your machine before it's listed.
Once the buyer has paid and the deal is closed, we pay you the sale price minus the fee we agreed on. We confirm the payout timing in writing before your machine is listed. If anything holds up the sale, we call you and tell you why.
It depends on what matters to you. Auction sells it on a set day for whatever bidders pay. Consignment takes longer, but you agree on the asking price first and we market it until a buyer meets it. If you need it gone fast, we'll tell you straight when auction suits you better.
Consign Your Equipment: Send Us the Details
Send the year, make, model, hours and where the machine is, plus photos and any service records. We'll call you back with a valuation and the next steps.
Weighing Consignment Against Auction?
Call the yard and we'll give you a straight valuation on your machine. We'll tell you what consignment should bring and how that compares to auction day. Then the decision is yours.
